Designing a point of purchase display (POP) – that works for you
Part - 6
By: Scott Buchanan
Wire to Wire Manufacturing Ltd.
« Previous Page | Next Page »
Should there be provisions for graphics on the display?
Graphics on a display are always a good thing if they are done right. It’s hard to sell a good quality product if the graphics are not of the same or better quality. If you turn this statement around you can increase the perception of your products quality with a very good quality display rack with good use of graphics. Graphics are not inexpensive and often will cost as much as a display rack itself. If the graphic design is not finalized then you will require the services of a professional designer to achieve what you are looking for. Some vendors don’t want their display or their graphics to take the customers eye away from their product with too flashy of a display or graphics. On the other hand – within a store there is lots of competition for the eyes of the consumer and the job of the display rack and the graphics is to catch the eye of the potential buyer and get them to your product. Once they are in front of the display the product will have to work for itself to finalize the sale. Graphics come in many shapes and sizes. Most common is a sign at the top of a display so people passing by can see the sign even if other shoppers are between the product and themselves. Full side or back graphics are also commonly used to attract the eyes of the potential customer. The use of graphics is also helpful in the use of seasonal products or ever changing product types. You can use the same display and change the graphics on it as the seasons change if you have multiple products that change with the seasons. Maybe your summer gardening gloves become fall clean-up gloves, then winter work gloves, and finally spring clean-up gloves all with the switch of a header card or side panel graphics without an additional display needing to be manufactured.
« Previous
Page | Next
Page »
Please contact us at Wire to Wire with any ideas or questions you may have. Call us toll free in Canada and the United States at 1-866-760-WIRE(9473).